“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
Romeo and Juliet (II, ii, 1-2)
At this point in the play Juliet tells Romeo that a name is just a an artificial and meaningless convention, – it is the person that is important. She is in love with the person who happens to be called “Montague”, not the Montague name itself, nor the Montague family.